October 2, 2006

The Downline - An MLM Documentary...

Here's an interesting teaser for an upcoming film and MLM documentary titled, "The Downline." It's in post-production right now, but they apparently, have their sights set on the Sundance Institute's 2007 Sundance Film Festival.

The basic plot? They followed four different MLM distributors (Agel distributors) for a certain period of time, and tracked their individual success. The MLM distributors were:

  • Ann: The Pro
  • Hank: The Businessman
  • Tia: The Mother
  • Dan: The Rookie
I find this to be very intriguing, as I'm certainly interested in the outcome of each individual. But, as a "marketer," I'm MUCH more interested in how their outcomes "differed" from one another. Hmm, guess we'll just have to wait and see!

The Downline - A Synopsis

"Often ridiculed, sorely misunderstood...the network marketing or multi-level marketing industry is one of the most fascinating American phenomena as business and culture. Everybody has a story about a friend or family member hitting them up about "the next big thing" and the promise of "financial freedom."

The Downline is a documentary that traces the roots of the business and follows four distributors as they make a go at a brand new MLM upstart. Shot over the course of its first year, The Downline takes you on a wild ride through the USA, Japan, China, Russia and Israel as both MLM veterans and new entrepreneurs try to realize their own definition of success."

The Downline
(An MLM Documentary)


  1. Aaron,

    Interesting that there are two movies in release focusing on MLM, isn't it? Though I can't put my finger on it, I have an odd feeling inside with regards to the timing of "The Downline" and "Believe".


  2. Hey Dave.

    Yes, that is definitely interesting!

    I wasn't even aware of the "Believe" movie until now when you mentioned it. Interesting indeed.

  3. Yeah, and now that I look at the Believe movie website I do actually remember seeing a preview clip for it online sometime last week.

    It looks somewhat interesting - though as Ty pointed out, it is a "mockumentary," so everyone knows what to expect from that.

    The Downline, however, is an actual documentary - which does interest me more as it's built on actual facts, figures and experiences.

    Anyway, good work guys. As always, you're well on top of things. :)


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