October 2, 2006

The Downline - An MLM Documentary...

Here's an interesting teaser for an upcoming film and MLM documentary titled, "The Downline." It's in post-production right now, but they apparently, have their sights set on the Sundance Institute's 2007 Sundance Film Festival.

The basic plot? They followed four different MLM distributors (Agel distributors) for a certain period of time, and tracked their individual success. The MLM distributors were:

  • Ann: The Pro
  • Hank: The Businessman
  • Tia: The Mother
  • Dan: The Rookie
I find this to be very intriguing, as I'm certainly interested in the outcome of each individual. But, as a "marketer," I'm MUCH more interested in how their outcomes "differed" from one another. Hmm, guess we'll just have to wait and see!

The Downline - A Synopsis

"Often ridiculed, sorely misunderstood...the network marketing or multi-level marketing industry is one of the most fascinating American phenomena as business and culture. Everybody has a story about a friend or family member hitting them up about "the next big thing" and the promise of "financial freedom."

The Downline is a documentary that traces the roots of the business and follows four distributors as they make a go at a brand new MLM upstart. Shot over the course of its first year, The Downline takes you on a wild ride through the USA, Japan, China, Russia and Israel as both MLM veterans and new entrepreneurs try to realize their own definition of success."

The Downline
(An MLM Documentary)

3 comments:

  1. Aaron,

    Interesting that there are two movies in release focusing on MLM, isn't it? Though I can't put my finger on it, I have an odd feeling inside with regards to the timing of "The Downline" and "Believe".

    Dave

    ReplyDelete
  2. Hey Dave.

    Yes, that is definitely interesting!

    I wasn't even aware of the "Believe" movie until now when you mentioned it. Interesting indeed.

    ReplyDelete
  3. Yeah, and now that I look at the Believe movie website I do actually remember seeing a preview clip for it online sometime last week.

    It looks somewhat interesting - though as Ty pointed out, it is a "mockumentary," so everyone knows what to expect from that.

    The Downline, however, is an actual documentary - which does interest me more as it's built on actual facts, figures and experiences.

    Anyway, good work guys. As always, you're well on top of things. :)

    ReplyDelete

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