November 26, 2006

Can Viral Videos Grow Your List?

Can Viral Videos Grow Your List?

The AWeber Blog:

Viral videos are watched by millions of people. While many are created purely for fun, interest in their use as a marketing tool is alive and growing.

The question is, can viral videos work for marketers? And if so, how well do they perform compared to other list building tactics?

The team over at Marketing Experiments put viral videos to the test. They created 28 videos, published them to YouTube and Google Video, and measured views, clickthroughs and subscribers generated.

Take a look at the report.

They also give a couple examples of videos that they created for the test.

The testers conclude that viral videos can be an effective addition to marketing efforts, and provide some guidelines for implementing viral videos in your marketing mix.

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