Home Business Advertising Success...

The wrong "objective" will totally cripple your advertising. So why do some ads pull so many more responses than other ads do?

Simple. They have the correct advertising objective in mind!

Home Business Advertising Objective

Get your prospects to call YOU!

Remember, the purpose of your home business advertisement is NOT to sell your prospects on your opportunity.

The purpose of any good home business ad is to get your prospects to call you for more information on your home business opportunity.

The difference is absolutely monumental!

It's simply so much easier to motivate prospects to call you when you don't have to worry about "selling" your home business opportunity to them. :)

BioPerformance Investigated by Florida Attorney General...

BioPerformance Investigated Yet Again

Florida Attorney General Joins In

Wow, looks like more bad news for BioPerformance, Inc. Now the Attorney General of Florida, Charlie Crist, is investigating as well.

And BioPerformance doesn't even know it yet! Just read the "Subject's position" section below. They're still unaware that the Florida Attorney General has stepped in as well.

You heard it here first!

From the Office of the Attorney General of Florida:

Case Number: L06-3-1083

Subject of investigation:
Bio Performance, Inc. and Lowell Mims, Director

Subject's address:
1300 W. Walnut Hill Ln, Irving, TX 75038

Subject's business:
Multilevel marketing

Allegation or issue being investigated:
Unfair/deceptive business practices in the sale of product that purports to make gasoline burn with greater efficiency without independent scientific testing to substantiate claim. Further, product is sold/distrbuted by means of multi-level marketing whereby the compensation is not based primarily on volume of bona fide sales. Possible violations of Florida Unfair or Deceptive Trade Practices Act, F.S. 501.201, et. seq., production and/or dissemination of misleading advertisements (F.S. 817.40 & 817.41), and operating, participating in, or soliciting on behalf of a chain letter or pyramid club (F.S. 849.091).

Status of case:
Investigation opened

Subject's position:
Unaware of investigation.

AG unit handling case:
Economic Crimes Division in Orlando, Florida

Direct link: Florida Attorney General's Office

More on BioPerformance:

• May 11, 2006: BioPerformance Scam Revealed?
• May 17, 2006: BioPerformance Scam Shut Down!
• May 24, 2006: BioPerformance Lawsuit Explained
• June 02, 2006: BioPerformance Lawsuit Court Updates
• June 03, 2006: BioPerformance Scam Loses In Court

Liberty League Scam Hit and Exposed...

Liberty League Hit and Exposed

Arizona Attorney General Hits Hard

The BAD news: The 2-up Liberty League has now been exposed via a strong hit by Arizona Attorney General, Terry Goddard.

The GOOD news: There is a chance for those who've lost money in Liberty League to get all of it back. And if not all of fit, then most of it. That's definitely some good news.

But do keep your fingers crossed as I'm sure the, "I WANT MY MONEY BACK!" line might be a bit lengthy, to say the least.

For example, here's an idea of some of the most recent complaints Rod Cook, the MLMWatchDog, has received:

He's had a complaint from a gentleman who was taken for $63,000, a complaint from a blind couple that was encouraged to mortgage their house for $40,000, and a complaint from a single Mom who was taken for $23,000.

Attorney General's News Release:

Office of Attorney General Terry Goddard

Terry Goddard Settles with Personal Development Marketing Company

(Phoenix, Ariz. – May 24, 2006) Attorney General Terry Goddard today announced a settlement with Liberty League International, LLC, and its principals, Brent Payne and Shane Krider. The consent judgment resolves complaints that the multi-level marketing corporation tricked customers into spending substantial amounts of money by promising “sizable commissions” if they helped market three “personal development” products and recruit new participants into the program.

The settlement requires Liberty League International, based in Scottsdale, to pay $115,000 which will be used to pay for consumer education, attorneys' fees and investigation costs, and victim restitution to be determined by the court at a later date.

According to documents filed in Maricopa County Superior Court, Payne and Krider said customers had the potential to earn large sums of money if they used and recruited new participants to use Liberty League’s “personal development” products. In fact, the majority of participants did not earn enough to cover the amount they paid to buy the products sold to them.

The personal development products included a home-study course, a four-day personal development conference and a five-day personal finance and development conference. Prices ranged from $1,495 to $12,995 per person.

In addition to the civil penalties, attorney’s fees and restitution, the defendants are also required to:

• Refrain from making unsubstantiated income claims.
• Advise potential customers of the correct percentage of participants who have made a profit through their participation in the Liberty League program.
• Refrain from making any false or deceptive statements in their marketing materials."

Assistant Attorney General Nancy V. Anger handled this case.

Victim of Fraud?

If you believe you've been a victim of fraud, contact the Attorney General's office in Phoenix at: 602-542-5763; in Tuscon at: 520-628-6504; or outside the metro areas at: 1-800-352-8431.

To file a consumer fraud complaint online with the Arizona Attorney General, go here.

To file a complaint in person, the Attorney General's office has 22 satellite offices throughout the state with volunteers available to help. Locations and hours of operations are posted on the Attorney General's website at: www.azag.gov.

Consumers are also encouraged to sign up on the website to receive consumer advisories from the Attorney General.