There are a lot of good tools out there that can help you track, analyze and enhance your blog's performance. For example, there's Google Analytics, an excellent tool that can easily help you identify which areas of your site or blog can be improved upon so that you can turn more of those clicks into sales.
But there's also another excellent website analytics option called Crazy Egg. Crazy Egg will help you track, evaluate and improve the performance of your blog or website. It'll show you where your visitors are clicking and how you can enhance your site's performance.
One of Crazy Egg's neatest features is Heatmaps. Heatmaps will quickly show you what's hot and what's not on your site - and it comes highly recommended. For example, when Jeremy Shoemaker (a.k.a. ShoeMoney) recently presented at the 2007 Search Engine Strategies Conference, one of the biggest tips he gave was to use Heatmaps. Regarding Crazy Egg's Heatmaps he said, "Trust me, it's your best friend."
What does Heatmaps do? Heatmaps shows you where people are clicking on your webpage. It also shows you which parts of your webpage could be used for other (more productive) things - and it does this in a very precise manner. For example, Heatmaps will tell you if people are clicking to the right of an image, to the left of an image, or directly in the center of an image. Now that's cool!
In ShoeMoney's case, he had three different ways in which his blog readers could leave comments on his blog. But through the use of Heatmaps he found that his readers were only using one of them. What's that mean? It means that the other two spots were essentially being wasted and could be used for other, more productive things instead.
Here's a quick look at some of the blog and website analytics offered by Crazy Egg: