Here's another good example of how viral videos can really give your business, blog or website a big boost. This video can really make a person feel more confident about buying a new car from these folks than from anyone else. It achieves this through humor.
In sales, humor is a goldmine. If you can get people to laugh with you, they'll relax. In turn, they'll be much more likely to trust you. But this video goes beyond that. Creatively, it's shot so that the viewer feels that he/she is empowered and important, as opposed to weak and inferior.
For example, take a look at the camera angle. It puts the viewer (i.e., the potential customer) in the position of superiority, while at the same time, making the man appear to be somewhat small and diminished in stature. The result? An entertainingly honest, nonthreatening car dealership that's looking out for your best interests.
This is superb advertising. Just watch the video and you'll see what I mean. In addition, stay tuned to Aaron Cook dot Com as I plan to do an interview with the Clay Corporation and get the specifics for you on how well this ad worked for them.
OMG! That was hysterical! There point was well, or not so well taken ;) I wonder if the guy in the video is an actual employee there. Better yet, it would be even better if he was the owner of the company. That would make it a truly down to earth and comforting experience. Humor is a HUGE plus in advertising and this was hysterical.
ReplyDeleteI am looking for to reading your interview with them! I will keep checking back in.
To Your Success!
Shannon Q.
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