December 12, 2007

New Scrolling Ads in Google AdSense!

I just saw the following two Google AdSense ads displayed here on my blog. The ads themselves appear the same as any other AdSense ad, except for one tiny difference - two colored arrows that your site visitors can click in order to actually scroll their way through the ads. Pretty nifty!

Here's the first version (with small arrows):

Aaron Cook Dot Com™

And here's the second version (with larger arrows):

Aaron Cook Dot Com™

You'll notice that each AdSense ad has a set of arrows located at the bottom, on left-hand side of the ad. By clicking these arrows, your site visitors can "actively scroll" back-and-forth through the ads to see more AdSense ads that they may be interested in.

Obviously, no word yet on how this actually affects AdSense CTR (click-through rate), but I must say that it's an enhancement that may very well help to increase your AdSense earnings. Guess we'll just have to wait and see!

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