December 11, 2007

WidgetBucks International CPM Ads Just Launched

UPDATE: WidgetBucks is no longer recommended by this blog!!!

WidgetBucks has just announced the launch of their CPM (cost-per-thousand impressions) WidgetBucks ads program.

"CPM ads for non-U.S./Canada traffic have successfully launched on WidgetBucks! This solution gives publishers the opportunity to earn revenue, per impression, for traffic that comes from countries other than U.S. and Canada."

How To Implement The CPM Ads

Important: In order to begin earning revenue from ad impressions on international traffic, you'll need to replace your existing WidgetBucks ad code with new WidgetBucks ad code.

"To update your widget(s), simply click "Copy HTML" within the "Customize Your Widget" page for that widget and re-paste/replace the code block into your site. The updated code -- which has been greatly simplified and reduced in length -- can also be replaced directly into the Blogger, TypePad or WordPress blogging platforms."


CPM impressions and ad revenue results will start showing in your WidgetBucks account on Wednesday, Dec. 12th. CPM rates will vary depending on the geographic location of your site visitors. CPM revenue, PPC (pay-per-click) revenue and referral revenue data will each be updated on a daily basis, and will be available by noon Pacific Time the following day.

According to WidgetBucks, here's how it works once you've updated your WidgetBucks ad code:

"At the time a user visits a page containing the widget, we will sense the geographic location of the visitor. If they are in the U.S. and/or Canada, the user will see the normal WidgetBucks widget. If the user is outside those two countries, then our system will determine a country-specific CPM ad to display. We are currently working with advertisers covering hundreds of countries and offering thousands of creatives to ensure optimum monetization."

Updated MyWidgets Page

Also rolling out tomorrow is an updated MyWidgets page. This updated reports page should make it easier when it comes to checking your ad and referral stats. The new MyWidgetss page will include tabbed navigation for all three revenue streams (PPC, CPM and referrals). Here's a look at it...


This new WidgetBucks interface gives you a breakdown of PPC and CPM impressions, expanded referral data and integrated blog headlines to keep you up-to-date with things happening at the WidgetBucks camp.

All in all, some pretty good changes coming from WidgetBucks, and I expect to see some more good things down the line. It you haven't tried WidgetBucks yet, you can sign up for a free account here. You'll also get $25 deposited in your account just for signing up!

9 comments:

  1. I wish my site was doing well enough to really profit from CPM ads. Ah well... Soon enough. (#):)

    -Bush Mackel

    ReplyDelete
  2. @Bush: Ah, me too. But hey, every little bit helps! The impression revenue I get from AdSense and WidgetBucks certainly won't make me rich at this point, but it is a little extra each day, which is certainly better than nothing at all.

    And yes...soon. :)

    @Max: I agree that it's a good change. The other option of course was to pay nothing at all, which would've been a very bad choice.

    When merchants get extremely low conversions on the clicks, they stop paying for them. So the best solution for everyone was to go to a CPM model. Bottom line, an ad network must maintain its network quality. If it doesn't, no merchants will advertise on it.

    The CPM model also offers another benefit. It should, in time, lead to higher PPC revenue for publishers. Why? Because in most cases, higher sales conversions lead to higher PPC revenue. When advertisers are getting more bang for their buck, they begin to pay a little more per click.

    But we'll see. As we know, nothing in life is guaranteed. And the fact is it was either CPM or nothing - and I'll take CPM any day. :)

    Shine on,
    Aaron

    ReplyDelete
  3. I absolutely agree, CPM $ is better than nothing, but this gives indication that they are not working on geo-targeting, improving CPC for international, etc. It seems to me like it's set on CPM forever, which is frustrating.

    I also commented back to your post on my blog.

    ReplyDelete
  4. @Max: Yes, I definitely agree. I certainly hope they're working (or planning to work) with merchants who want to pay for clicks resulting from traffic outside the US and Canada. If not, then they'll be missing out on a huge, lucrative market. Ignoring such a huge market would not be a very good longterm decision, in my opinion.

    So while I'm quite happy with CPM ads for now, I definitely hope that the CPM model is not the only choice we publishers will have when it comes to international traffic. It's a good fix for now, but not for the longterm.

    Geo-targeting is definitely a must, and I hope it's in their plans to implement it sometime soon.

    Shine on,
    Aaron

    ReplyDelete
  5. shame i couldn't make any money on this. But then that's ok, i didn't want my blog to be about making money because it's a free hosting site. Otherwise i probably would. Now when i had a website on my movie reviews I used to make money off of those search boxes and amazon - but i found Posters.com gives the best commission.

    Amazon is a bunch of cheapskates - their commission is chump change when you look at all the thousands of dolars people spend and your commission from that would buy a dvd

    ReplyDelete
  6. Hi Muse! Being on Blogger's free hosted blog platform doesn't affect your ability to make money with your blog. They don't restrict commercial use/activity at all, unlike the free hosted WordPress version which does restrict commercial activity.

    So don't let the free hosting thing stop you from making some money here and there from your blog. Nothing wrong with earning some money for all your hard work.

    Yeah, and you're definitely right about Amazon. Their commissions are always sucky. Always have been. I've never tried Posters.com's affiliate program, though. I'll have to check 'em out!

    Shine on,
    Aaron

    ReplyDelete
  7. oops..i meant allposters.com

    Their commission is around 25%, you can build your poster stores. I found sexy posters really gets them to that site...LOL In any case i used to get more earnings from them by FAR than amazon. Which was a shame, i kinda liked the idea of turning my cash at amazon around for purchases on their site. They make a bajillion bucks, they don't have to be cheapskates

    ReplyDelete
  8. @Muse: Cool. I'll check AllPosters out. Thanks.

    BTW, I noticed that posters.com forwards to allposters.com, so it's obviously the same outfit anyway. ;)

    ReplyDelete

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Shine on,
Aaron