September 7, 2007
Steve Jobs Apologizes To iPhone Customers - Says iSorry!
So what happens when you charge people $599 for the most advanced iPhone model, then unexpectedly slash the price by $200 in an effort to boost holiday sales? You have to say iSorry!
After receiving hundreds of email complaints, Apple CEO Steve Jobs wrote a letter acknowledging that they upset customers by cutting the price of the iPhone's 8-gigabyte model from $599 to $399, and apologized for disappointing them.
Apple also agreed to offer every iPhone customer who purchased an iPhone from Apple or AT&T, and who isn't receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store.
While this may not be the perfect solution, at least it's something of considerable value. And it goes to show that if you're not happy with something it's worth taking the time to contact the company to let them know how you feel. Remember, the squeaky wheel always gets the grease!