Yes, it's true. Dell is currently considering the option of preinstalling Firefox as a default browser on new Dell computers. According to Dell's IdeaStorm site, the option is most definitely being considered.
What Is IdeaStorm?
IdeaStorm (a twist on the word "brainstorm") is Dell's customer feedback site. It's their way of building an online community that brings customers closer to the creative side of technology by allowing them to share ideas and interact with other Dell customers as well as Dell experts.
As for Firefox, and having it preinstalled as a default browser, here's what Dell had to say:
Does what it says on the tin! Most people only use IE because they aren't aware of other browsers - they think Internet Explorer is the Internet! What would really drive take up of alternative browsers is if Firefox was pre-installed as the default browser so that when people look for the "Internet" in Windows, they are using FF.
Firefox On Dell Computers
Firefox has been working to achieve such an integration with Dell since sometime last year. It's part of their strategy to get Firefox "closer to the average user". Obviously, the ideal way to accomplish this is to eliminate the main step in the process of getting Firefox - the download!
And that, of course, means getting the Firefox browser preinstalled on new OEM (original equipment manufacturer) computers...especially Dell computers.
But why Dell? Simple. Dell is the biggest worldwide manufacturer and retailer of personal computers, as well as business and corporate PCs. So as Firefox sees it:
Getting Firefox installed by default on Dells will be watershed and should be one of the top priorities for the Firefox marketing campaign.
Why Firefox Is Good For Dell
Why would Dell want to preinstall Firefox? For starters: a predictable, financial return. And in addition to that, the possibility of further branding (e.g. Firefox by Dell or Dell Firefox). Both of these - branding and financial return - could easily be integrated into a start page similar to the default Firefox page.
But the bottom line is still fairly simple: Google equals money. Everyone knows that, including Dell. And preinstalling Firefox as a default browser on Dell computers would definitely yield some awesome monetary returns for Dell. What type of returns, exactly? Well, according to Firefox:
After installing Firefox on new PCs, Dell receive a cut of the revenue stream from Google searches performed with Dell Firefox, while Firefox continues to receive a cut as well. This is a major selling point and there is major room for negotiation with Dell on this one. This business model could ensure the OEM, Dell, a revenue stream right down the line after the consumer buys the PC.
Your Intellections
So what do you think? Would preinstalling Firefox as a default browser be good for Dell? Would it be good for consumers? Why or why not?
Personally, I say yes and yes. Internet Explorer stinks compared to Firefox. So why not give consumers a better choice when it comes to browsers?
