Here is the first half of the lecture given by Matt Cutts at the WordCamp 2007 conference in San Francisco, California a short while back. His lecture was on white hat SEO tips for bloggers and is pretty informative. In addition, it's also quite entertaining.
Who's Matt Cutts? In short, Matt works for Google. He started working for Google back in January of 2000 as a software engineer and is currently a senior engineer and the head of Google's Webspam team. So when it comes to SEO, improving search engine rankings and Google, he definitely knows his stuff.
The video does cut off at the very end, but don't worry - I'll get part two up sometime tomorrow. So grab yourself a snack, sit back and enjoy the video!
White Hat SEO Tips For Bloggers - Part 1
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