March 14, 2007

The Power of Viral Videos - Part 1

These days, viral videos are watched online by millions upon millions of people. And while many of the videos are created and uploaded just for fun, some are created by companies as part of their marketing efforts in order to sell products and services. And the results can truly be awesome.

For example, take the video below by Blaupunkt, the German electronics company. It was originally a commercial titled "The advantage in your car" and was broadcast on MTV all over Europe during June and July of last year. Yet, once the video hit the web, it took off like viral wildfire, amassing over 300,000 views on YouTube alone. Not bad for a 14-second spot, eh?

The video's main characters are Bunny and Benny...and the Blaupunkt Bremen MP74. And once you watch it you'll no doubt understand why it's become so explosively viral. It's clever, it's entertaining, and it's short. And from a marketing and advertising point of view, it's insanely effective.

Blaupunkt - Starring Bunny and Benny

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2 comments:

  1. AnonymousJune 18, 2007

    That was definitely different. But I can most certainly see why it went so viral!

    ReplyDelete
  2. I find your site through my Google searching. Very nice for me! This video I very much like. I'm glad you share it here with everyone. It is great video.

    Augustus

    ReplyDelete

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